
Data Integration Best Practices
How to Avoid Painful Data Problems by Following these Best Practices Many companies struggle to get visibility to their data but it doesn't have to
How to Avoid Painful Data Problems by Following these Best Practices Many companies struggle to get visibility to their data but it doesn't have to
Why We LOVE Grafana for Dashboards and Analytics My original intent was to build a visualization solution. But then I found Grafana and fell in
Marketing automation has traditionally meant creating drip campaigns and tagging customers into segments. It's time to challenge what automation means and how to create true business automation.
Predicting customer behavior can be easy if you are analyzing your customers and leads. Using advanced segmentation, you can predict how your customer will respond in a number of scenarios including churn, offers, upsells and more.
Marketing attribution is hard. Correctly tracking your attribution can determine the ROI on your campaigns and help you optimize your marketing performance.
AI is still in the very early stages of adoption at most companies or a ‘wish list' item for others.
For even more companies it's a source of confusion – what is AI, what does it do, how can I leverage it for my business, and how can I prepare?
Regular software projects have failures all the time – maybe it takes longer or costs more than anticipated, or you can't technically deliver what was committed. AI projects have the same problems and more.
One of the open source solutions that I know and love removed the core functionality of their system from their open source version. What to do when open source solutions go from useful to useless as they try to commercialize their software platform offerings.
AI Platforms are in their infancy but are needed to ensure success of AI within a company. Deploying AI without support of a platform? Danger ahead.
Measuring ROI can be tricky but measuring on content is even harder. It takes roughly 7-10 touchpoints to connect with a customer and those customers may view multiple articles or assets before converting. What are some rules that can be applied to measure ROI for content?
Not all customers are the same but they are treated like it. How to create personas and communications to match the customer experience.
Rasa is a powerful AI used for chatbots and natural language processing. And it's open source. Learn how you can use Rasa for customer service and more.
Many companies looking for Marketing AI are missing one fundamental thing – the marketing strategy. Garbage In = Garbage Out.
Amy is an AI Assistant provided by X.ai. Amy is an excellent example of AI at it's finest. Here are some things that we learned from Amy.
When most companies implement a chatbot, it's usually ‘Set it and Forget It'. When done properly, a chatbot can be a highly effective sales tool.
It's easy to create a chatbot, and even easier to create a bad customer experience. When designing chatbot scripts, don't make these mistakes.
With data integration being easier than ever, do you read the fine print before sending mission critical information and customer data to other companies?
Most people think AI-driven marketing is in the distant future. AI can help companies market better, understand their customers and predict the future.
Predictive marketing can help you find better customers, improve ROI on campaigns and create automations that improve the customer journey.
A drip campaign is a great way to build a relationship with a lead, however, it's not Marketing Automation. Learn what true marketing automation looks like.
Our mission is to enable companies of any size to leverage AI for their Marketing, Sales, and Customer Service. We believe in helping companies do more with less.
We might send you a product update every once in a while, but we promise not to spam you.