Many companies looking for Marketing AI are missing one fundamental thing – the marketing strategy. Garbage In = Garbage Out.
When most companies implement a chatbot, it's usually ‘Set it and Forget It'. When done properly, a chatbot can be a highly effective sales tool.
Predictive marketing can help you find better customers, improve ROI on campaigns and create automations that improve the customer journey.
Marketing dashboards can aggregate data across multiple marketing solutions and then analyze the information to find out what’s working and what’s not.
Google provides powerful tools that are often (and usually) implemented wrong. Here are some pros and cons to using Google Analytics and Tag Manager.
Open source software is available for free (sometimes freemium versions exist) and allows you to install it on your own servers for unlimited users.
AI works by using historical data and applying math formulas to make a prediction. Machine Learning, and Deep Learning are both subsets of AI, just different types of math formulas.
Not all customers are created equal. How do you prioritize support for your best customers and send your worst customers to your chatbot?