It's a new decade and it's time to think about the automation differently.
Traditionally, automation in marketing and sales meant a 3-step process after a lead was collected:
- Tag the lead based on the source.
- Add them to a drip campaign.
- Update tags based on interactions with the campaigns and maybe update the email sequence based on tags.
That's not true in this day and age with the VAST number of solutions readily available.
Here's the question – how many of your employee's daily tasks could be partially or fully automated? Depending on the job and the role, automation isn't always the answer but I firmly believe that every job can stand to use some automation.
My Company Goal: 10-to-1 Bot-to-Employee Ratio
Yes, my company goal is to have a 10-to-1 Bot-to-Employee ratio. Why is that? The tasks that can be automated are the worst tasks devised by man. They drain our energy, they drain our creativity. They don't add value to the process, but they have to be done in order to complete the process.
How many processes can be standardized and automated and those employees re-allocated to higher-valued tasks?
Automation Project Ideas for 2020
The most valuable thing that we possess is time and it's my MISSION to drive automation from the ground up. There are too many tasks that we are doing that just take too long, don't drive enough value, and can be easily automated.