How AI can help you improve the ROI on your marketing across every step in the customer journey.
External intelligence is the art of gathering intelligence from external sources and understanding how your company compares and opportunities in the market.
Outbound Intelligence is the art of identifying and contacting qualified prospects for outbound sales purposes and creating optimized campaigns laser focused on specific segments and microsegments.
Inbound Intelligence is the art of identifying content, keywords, SEO, campaigns and personalization options to optimize lead source conversions rates and ROI
Funnel Intelligence is the process of optimizing the funnel to improve the qualification, conversion, engagement and upsell process for your prospects, leads and customers.
Track ad campaign and UTM codes to identify keyword groups, keywords, sources, and audience information.
Track page views, email views, offline engagement (phone calls, sales emails) and CTA Engagement to determine engagement and dis-engagement metrics per page and CTA.
Use public data sources and paid enrichment services to learn more about your customers and their decision criteria.
Use campaign audience data, zipcode information, and public social media data to identify demographics and psychographics.
Track inbound sources, keywords, content, and calls-to-action that correlate to conversions.
Track sources, engagement, page views, bounces, sequences, call-to-action engagement and conversions.
Track and review transcripts from chatbot interactions with prospects.
Track keywords, content opportunities, social media engagement, sentiment and trends from competitor websites and social media marketing.
Use activity, customer data, social media profiles, and enriched data from third party sources to learn more about your customer.
Predict the ROI on every marketing page, post, email, and tweet.
Predict customer sentiment on both public and private channels.
Identify the key demographics and psychographics that predict conversions.
Predict lead score based on segment and engagement.
Identify recommended content and calls-to-action that convert.
Predict probability of churn from segment, sentiment, and engagement data.
Scrape intelligence from public and paid information sources.
Create personalized emails, landing pages, and content based on engagement and customer intelligence data.
Identify optimal keywords and audiences that covert.
Create Chat and Intelligent Agents that automate tasks and engage customers.
Create proactive support based on customer activity.
Automate referral and upsell calls-to-action via messaging or email.
*Adjusted for CPE
Initial exposure to the brand via SEO, Social Media marketing, ad campaigns, PR, event marketing, or direct sales.
Opt-in to the brand by signing up for an asset (lead magnet, engineering magnet, social media signup, or email signup.)
Sales funnel engagement via sales consultation, demo, webinar, free trial, or add to cart.
Initial sales transaction has been completed and they are considered a paying customer.
Payment is complete and the customer has been using the product or service for some period of time.
What data should be captured and added to your customer data platform.
What data should be scraped or purchased about your customers or competitors.
What KPIs and data should be measured and calculated.
What information can be predicted within the step in the funnel.
What tasks can be automated that are not typically represented in most marketing funnels.
Our mission is to enable companies of any size to leverage AI for their Marketing, Sales, and Customer Service. We believe in helping companies do more with less.
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