
Your Marketing Attribution is Wrong (And How to Fix It)
Marketing attribution is hard. Correctly tracking your attribution can determine the ROI on your campaigns and help you optimize your marketing performance.
Get a single view of your marketing spend across platforms.
Identify keywords that convert and the CPA for every keyword. Kill keywords that waste your marketing budget.
Use AI to predict Campaign ROI and predict A/B testing results faster.
Use AI to create intelligent customer segments based on demographics, psychographics, and engagement.
Intelligent Dashboards display the KPIs for each customer segment and make it easy to see revenue, CPA, ROI, Retention and more.
Easily identify the leadsources, content, and behavior that drives conversions for every segment.
Quickly see the website activity for converting traffic to gain insights and identify patterns.
Identify the social media platforms, SEO keywords and content that drive conversions.
Use AI to determine sentiment on content and overall brand sentiment.
Marketing attribution is hard. Correctly tracking your attribution can determine the ROI on your campaigns and help you optimize your marketing performance.
Measuring ROI can be tricky but measuring on content is even harder. It takes roughly 7-10 touchpoints to connect with a customer and those customers may view multiple articles or assets before converting. What are some rules that can be applied to measure ROI for content?
Predictive marketing can help you find better customers, improve ROI on campaigns and create automations that improve the customer journey.
Predictive Analytics is the ability to predict the probability of an event based on past data. Predictive Analytics uses math to predict an answer.
KPI’s are measurable results over a defined timeframe that indicate whether the business is achieving its goals. KPIs track over days, weeks, and months.
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