Integration
Data Integration Best Practices
How to Avoid Painful Data Problems by Following these Best Practices Many companies struggle to get visibility to their data but it doesn't have to
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Dashboards
Open Source Analytics with Grafana
Why We LOVE Grafana for Dashboards and Analytics My original intent was to build a visualization solution. But then I found Grafana and fell in
AI
Automation in 2020 – Beyond Drip Campaigns
Marketing automation has traditionally meant creating drip campaigns and tagging customers into segments. It's time to challenge what automation means and how to create true business automation.
AI
How to Predict Customer Behavior using AI
Predicting customer behavior can be easy if you are analyzing your customers and leads. Using advanced segmentation, you can predict how your customer will respond in a number of scenarios including churn, offers, upsells and more.
KPIs
Your Marketing Attribution is Wrong (And How to Fix It)
Marketing attribution is hard. Correctly tracking your attribution can determine the ROI on your campaigns and help you optimize your marketing performance.
AI
Becoming AI-Driven in 2020
AI is still in the very early stages of adoption at most companies or a ‘wish list' item for others.
For even more companies it's a source of confusion – what is AI, what does it do, how can I leverage it for my business, and how can I prepare?
AI
Why AI Projects Fail – What to Expect from your First AI Project
Regular software projects have failures all the time – maybe it takes longer or costs more than anticipated, or you can't technically deliver what was committed. AI projects have the same problems and more.
Open Source
Fork You: When Open Source Goes Bad
One of the open source solutions that I know and love removed the core functionality of their system from their open source version. What to do when open source solutions go from useful to useless as they try to commercialize their software platform offerings.
AI
AI Platforms: AI Development that Reduces Risk
AI Platforms are in their infancy but are needed to ensure success of AI within a company. Deploying AI without support of a platform? Danger ahead.
KPIs
How to Measure ROI on Content
Measuring ROI can be tricky but measuring on content is even harder. It takes roughly 7-10 touchpoints to connect with a customer and those customers may view multiple articles or assets before converting. What are some rules that can be applied to measure ROI for content?
Customer Care
The Power User Persona
Not all customers are the same but they are treated like it. How to create personas and communications to match the customer experience.
Chatbots
Rasa: Your 24×7 Support Agent
Rasa is a powerful AI used for chatbots and natural language processing. And it's open source. Learn how you can use Rasa for customer service and more.
Marketing Automation
Why a Marketing Strategy is Required with Marketing AI
Many companies looking for Marketing AI are missing one fundamental thing – the marketing strategy. Garbage In = Garbage Out.
Chatbots
Amy
Amy is an AI Assistant provided by X.ai. Amy is an excellent example of AI at it's finest. Here are some things that we learned from Amy.
Chatbots
Why Your Chatbot is as Important as Your Sales Team
When most companies implement a chatbot, it's usually ‘Set it and Forget It'. When done properly, a chatbot can be a highly effective sales tool.
Chatbots
How to Insult Visitors with your Chatbot
It's easy to create a chatbot, and even easier to create a bad customer experience. When designing chatbot scripts, don't make these mistakes.
Data Privacy
Who Has Your Data?
With data integration being easier than ever, do you read the fine print before sending mission critical information and customer data to other companies?
AI
What is AI Marketing
Most people think AI-driven marketing is in the distant future. AI can help companies market better, understand their customers and predict the future.
AI
Predictive Marketing: The Next Generation of Marketing Analytics and Automation
Predictive marketing can help you find better customers, improve ROI on campaigns and create automations that improve the customer journey.
Marketing Automation
Email Drip Campaigns are NOT Marketing Automation
A drip campaign is a great way to build a relationship with a lead, however, it's not Marketing Automation. Learn what true marketing automation looks like.
Our mission is to enable companies of any size to leverage AI for their Marketing, Sales, and Customer Service. We believe in helping companies do more with less.
