Dashboards
9 Ways Marketing Dashboard Software Can Improve Your Business
Marketing dashboards can aggregate data across multiple marketing solutions and then analyze the information to find out what’s working and what’s not.
Menu
Marketing
Ad Platforms are Winning
It's not a secret that it's getting harder to advertise online. Cost per acquisition is increasing while ad platforms work hard to maximize their profits.
Google Analytics
Pros and Cons: Using Google Analytics and Tag Manager
Google provides powerful tools that are often (and usually) implemented wrong. Here are some pros and cons to using Google Analytics and Tag Manager.
Google Analytics
How Do Google Analytics and Tag Manager Work
Google Analytics (GA) and Tag Manager (GTM) track website activity including website visits, page visits, abandons, and conversions (if set up correctly.)
Open Source
What is open source software and how do we all benefit from it?
Open source software is available for free (sometimes freemium versions exist) and allows you to install it on your own servers for unlimited users.
AI
What is predictive analytics?
Predictive Analytics is the ability to predict the probability of an event based on past data. Predictive Analytics uses math to predict an answer.
KPIs
How KPI Dashboards Create Great Digital Marketers
KPI’s are measurable results over a defined timeframe that indicate whether the business is achieving its goals. KPIs track over days, weeks, and months.
AI
What's the Difference between Artificial Intelligence (AI), Machine Learning and Deep Learning?
AI works by using historical data and applying math formulas to make a prediction. Machine Learning, and Deep Learning are both subsets of AI, just different types of math formulas.
Customer Care
5 Ways to Upgrade Your Customer Care Based on Data
Not all customers are created equal. How do you prioritize support for your best customers and send your worst customers to your chatbot?
Our mission is to enable companies of any size to leverage AI for their Marketing, Sales, and Customer Service. We believe in helping companies do more with less.
