Pros and Cons: Using Google Analytics and Tag Manager

Google provides powerful tools that are often (and usually) implemented wrong. Here are some pros and cons to using Google Analytics and Tag Manager (GA/GTM) .



Other Solutions

We evaluated integrating Google's APIs as part of our MVP, however, we found that the data that Google gives you is highly limiting and cannot be traced back to actual customer activity. 

Our Website Analytics use raw website data in order to accurately identify which pages correlate to conversion, identify which advertisements are bringing in quality leads, and quantifying the ROI of every marketing asset and collateral you create.

In addition to Atlas AI, there are other open source website analytics solutions available on the market. It's a good idea to evaluate what's available before giving all your data to Google, who gives you very little in return.

More to explorer


How to Predict Customer Behavior using AI

Predicting customer behavior can be easy if you are analyzing your customers and leads. Using advanced segmentation, you can predict how your customer will respond in a number of scenarios including churn, offers, upsells and more.

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Becoming AI-Driven in 2020

AI is still in the very early stages of adoption at most companies or a ‘wish list’ item for others.

For even more companies it’s a source of confusion – what is AI, what does it do, how can I leverage it for my business, and how can I prepare?

Read More »

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