Share on facebook
Share on google
Share on twitter
Share on linkedin

Pros and Cons: Using Google Analytics and Tag Manager

Google provides powerful tools that are often (and usually) implemented wrong. Here are some pros and cons to using Google Analytics and Tag Manager (GA/GTM) .

Pros

Cons

Other Solutions

We evaluated integrating Google's APIs as part of our MVP, however, we found that the data that Google gives you is highly limiting and cannot be traced back to actual customer activity. 

Our Website Analytics use raw website data in order to accurately identify which pages correlate to conversion, identify which advertisements are bringing in quality leads, and quantifying the ROI of every marketing asset and collateral you create.

In addition to Atlas AI, there are other open source website analytics solutions available on the market. It's a good idea to evaluate what's available before giving all your data to Google, who gives you very little in return.

Share on facebook
Share on google
Share on twitter
Share on linkedin

More to explorer

AI

How to Predict Customer Behavior using AI

Predicting customer behavior can be easy if you are analyzing your customers and leads. Using advanced segmentation, you can predict how your customer will respond in a number of scenarios including churn, offers, upsells and more.

Read More »
AI

Becoming AI-Driven in 2020

AI is still in the very early stages of adoption at most companies or a ‘wish list’ item for others.

For even more companies it’s a source of confusion – what is AI, what does it do, how can I leverage it for my business, and how can I prepare?

Read More »

This website uses cookies to monitor and measure traffic and optimize our site.

Free Book

The AI Revolution
The Future of Profit

Enter your email to receive the link instantly.

You'll also get a free copy of our book Marketing AI: 90 Days to AI-Driven once it's released.

We might send you a product update every once in a while, but we promise not to spam you.