Marketing automation has traditionally meant creating drip campaigns and tagging customers into segments. It’s time to challenge what automation means and how to create true business automation.
Predicting customer behavior can be easy if you are analyzing your customers and leads. Using advanced segmentation, you can predict how your customer will respond in a number of scenarios including churn, offers, upsells and more.
AI is still in the very early stages of adoption at most companies or a ‘wish list’ item for others.
For even more companies it’s a source of confusion – what is AI, what does it do, how can I leverage it for my business, and how can I prepare?
Regular software projects have failures all the time – maybe it takes longer or costs more than anticipated, or you can’t technically deliver what was committed. AI projects have the same problems and more.
AI Platforms are in their infancy but are needed to ensure success of AI within a company. Deploying AI without support of a platform? Danger ahead.
Most people think AI-driven marketing is in the distant future. AI can help companies market better, understand their customers and predict the future.
Predictive marketing can help you find better customers, improve ROI on campaigns and create automations that improve the customer journey.
Predictive Analytics is the ability to predict the probability of an event based on past data. Predictive Analytics uses math to predict an answer.
AI works by using historical data and applying math formulas to make a prediction. Machine Learning, and Deep Learning are both subsets of AI, just different types of math formulas.