Marketing attribution is hard. Correctly tracking your attribution can determine the ROI on your campaigns and help you optimize your marketing performance.
Measuring ROI can be tricky but measuring on content is even harder. It takes roughly 7-10 touchpoints to connect with a customer and those customers may view multiple articles or assets before converting. What are some rules that can be applied to measure ROI for content?
KPI’s are measurable results over a defined timeframe that indicate whether the business is achieving its goals. KPIs track over days, weeks, and months.