Not all customers are created equal.
What if we stopped pretending that everyone is the same? Should you treat someone who’s been a loyal customer of yours for years the same as a person who just signed up and then bad-mouthed your company on Twitter? We all want to be known for amazing customer support, but the fact is that sometimes there just aren’t enough hours in the day to help everyone with impeccable service.
In many cases, we treat the squeaky wheel better than our loyal high-valued customers.
We live in an age where mass personalization and customization is just within our reach.