Not all customers are the same but they are treated like it. How to create personas and communications to match the customer experience.
Rasa is a powerful AI used for chatbots and natural language processing. And it’s open source. Learn how you can use Rasa for customer service and more.
Many companies looking for Marketing AI are missing one fundamental thing – the marketing strategy. Garbage In = Garbage Out.
Amy is an AI Assistant provided by X.ai. Amy is an excellent example of AI at it’s finest. Here are some things that we learned from Amy.
When most companies implement a chatbot, it’s usually ‘Set it and Forget It’. When done properly, a chatbot can be a highly effective sales tool.
It’s easy to create a chatbot, and even easier to create a bad customer experience. When designing chatbot scripts, don’t make these mistakes.
With data integration being easier than ever, do you read the fine print before sending mission critical information and customer data to other companies?
Most people think AI-driven marketing is in the distant future. AI can help companies market better, understand their customers and predict the future.
Predictive marketing can help you find better customers, improve ROI on campaigns and create automations that improve the customer journey.
A drip campaign is a great way to build a relationship with a lead, however, it’s not Marketing Automation. Learn what true marketing automation looks like.