The Power User Persona
Not all customers are the same but they are treated like it. How to create personas and communications to match the customer experience.
Rasa: Your 24×7 Support Agent
Rasa is a powerful AI used for chatbots and natural language processing. And it’s open source. Learn how you can use Rasa for customer service and more.
Why a Marketing Strategy is Required with Marketing AI
Many companies looking for Marketing AI are missing one fundamental thing – the marketing strategy. Garbage In = Garbage Out.
Amy
Amy is an AI Assistant provided by X.ai. Amy is an excellent example of AI at it’s finest. Here are some things that we learned from Amy.
Why Your Chatbot is as Important as Your Sales Team
When most companies implement a chatbot, it’s usually ‘Set it and Forget It’. When done properly, a chatbot can be a highly effective sales tool.
How to Insult Visitors with your Chatbot
It’s easy to create a chatbot, and even easier to create a bad customer experience. When designing chatbot scripts, don’t make these mistakes.
Who Has Your Data?
With data integration being easier than ever, do you read the fine print before sending mission critical information and customer data to other companies?
What is AI Marketing
Most people think AI-driven marketing is in the distant future. AI can help companies market better, understand their customers and predict the future.
Predictive Marketing: The Next Generation of Marketing Analytics and Automation
Predictive marketing can help you find better customers, improve ROI on campaigns and create automations that improve the customer journey.
Email Drip Campaigns are NOT Marketing Automation
A drip campaign is a great way to build a relationship with a lead, however, it’s not Marketing Automation. Learn what true marketing automation looks like.
