Data Integration Best Practices
How to Avoid Painful Data Problems by Following these Best Practices Many companies struggle to get visibility to their data but it doesn’t have to be that hard. By following a few best practices, data integration can be easy to set up and manage, making it easy to get insights across all your systems. Traceability […]
Open Source Analytics with Grafana
Why We LOVE Grafana for Dashboards and Analytics My original intent was to build a visualization solution. But then I found Grafana and fell in love. I’m a huge fan of open source projects. There are some pros and cons of using open source technologies but, when used properly, they can save thousands of dollars […]
Automation in 2020 – Beyond Drip Campaigns
Marketing automation has traditionally meant creating drip campaigns and tagging customers into segments. It’s time to challenge what automation means and how to create true business automation.
How to Predict Customer Behavior using AI
Predicting customer behavior can be easy if you are analyzing your customers and leads. Using advanced segmentation, you can predict how your customer will respond in a number of scenarios including churn, offers, upsells and more.
Your Marketing Attribution is Wrong (And How to Fix It)
Marketing attribution is hard. Correctly tracking your attribution can determine the ROI on your campaigns and help you optimize your marketing performance.
Becoming AI-Driven in 2020
AI is still in the very early stages of adoption at most companies or a ‘wish list’ item for others.
For even more companies it’s a source of confusion – what is AI, what does it do, how can I leverage it for my business, and how can I prepare?
Why AI Projects Fail – What to Expect from your First AI Project
Regular software projects have failures all the time – maybe it takes longer or costs more than anticipated, or you can’t technically deliver what was committed. AI projects have the same problems and more.
Fork You: When Open Source Goes Bad
One of the open source solutions that I know and love removed the core functionality of their system from their open source version. What to do when open source solutions go from useful to useless as they try to commercialize their software platform offerings.
AI Platforms: AI Development that Reduces Risk
AI Platforms are in their infancy but are needed to ensure success of AI within a company. Deploying AI without support of a platform? Danger ahead.
How to Measure ROI on Content
Measuring ROI can be tricky but measuring on content is even harder. It takes roughly 7-10 touchpoints to connect with a customer and those customers may view multiple articles or assets before converting. What are some rules that can be applied to measure ROI for content?
