When most companies implement a chatbot, it’s usually ‘Set it and Forget It’. When done properly, a chatbot can be a highly effective sales tool.
It’s easy to create a chatbot, and even easier to create a bad customer experience. When designing chatbot scripts, don’t make these mistakes.
With data integration being easier than ever, do you read the fine print before sending mission critical information and customer data to other companies?
Most people think AI-driven marketing is in the distant future. AI can help companies market better, understand their customers and predict the future.
Predictive marketing can help you find better customers, improve ROI on campaigns and create automations that improve the customer journey.
A drip campaign is a great way to build a relationship with a lead, however, it’s not Marketing Automation. Learn what true marketing automation looks like.