It’s not a secret that it’s getting harder to advertise online. Cost per acquisition is increasing while ad platforms work hard to maximize their profits.
Google provides powerful tools that are often (and usually) implemented wrong. Here are some pros and cons to using Google Analytics and Tag Manager.
Google Analytics (GA) and Tag Manager (GTM) track website activity including website visits, page visits, abandons, and conversions (if set up correctly.)
Open source software is available for free (sometimes freemium versions exist) and allows you to install it on your own servers for unlimited users.
Predictive Analytics is the ability to predict the probability of an event based on past data. Predictive Analytics uses math to predict an answer.
KPI’s are measurable results over a defined timeframe that indicate whether the business is achieving its goals. KPIs track over days, weeks, and months.