Ad Platforms are Winning
It’s not a secret that it’s getting harder to advertise online. Cost per acquisition is increasing while ad platforms work hard to maximize their profits.
Pros and Cons: Using Google Analytics and Tag Manager
Google provides powerful tools that are often (and usually) implemented wrong. Here are some pros and cons to using Google Analytics and Tag Manager.
How Do Google Analytics and Tag Manager Work
Google Analytics (GA) and Tag Manager (GTM) track website activity including website visits, page visits, abandons, and conversions (if set up correctly.)
What is open source software and how do we all benefit from it?
Open source software is available for free (sometimes freemium versions exist) and allows you to install it on your own servers for unlimited users.
What is predictive analytics?
Predictive Analytics is the ability to predict the probability of an event based on past data. Predictive Analytics uses math to predict an answer.
How KPI Dashboards Create Great Digital Marketers
KPI’s are measurable results over a defined timeframe that indicate whether the business is achieving its goals. KPIs track over days, weeks, and months.
